Production Studio · New Delhi · Est. 2023
We conceptualise, produce and deliver cinematic content for brands, agencies and independent creators. Ads, reels, short films and social posts — engineered to move people.
We are a New Delhi production studio that believes every frame should earn its place on screen.
Half Baked Studio was born from the conviction that great stories don't need enormous budgets — they need the right creative team. Founded by Arjit Jha, we've built our reputation on delivering cinematic quality for brands of every size: from emerging D2C startups looking for their first ad film, to established companies refreshing their visual identity.
Our work spans 30-second performance ads engineered for conversion, festival-calibre short films, platform-native reels and social content that builds communities rather than just chasing impressions. Every project starts with a question: What does this story need to become unforgettable?
Brand storytelling that commands attention and drives action. We handle the full pipeline — strategy, scripting, production and delivery.
Vertical-first content engineered for virality. Native storytelling for Instagram Reels, YouTube Shorts and Stories.
Narrative-driven productions with cinematic scope. From personal stories to brand documentaries — films that live beyond the feed.
Static and motion graphics that build a cohesive brand presence. Designed for thumb-stopping impact and platform-specific performance.
Play Showreel · 3:42
Briefing & strategy
Script & storyboard
Casting & location
Shoot day
Edit, grade, sound
Platform export
Briefing & strategy
Script & storyboard
Casting & location
Shoot day
Edit, grade, sound
Platform export
Deep-dive into your brand, audience, goals and competition. No guesswork — just clarity before a single frame is captured.
Story first. We develop the concept, write the script and build a storyboard so you can visualise the film before we shoot.
Casting, location scouting, scheduling, equipment prep and shot-listing. Every detail locked before shoot day.
Shoot day. Our crew works quickly and precisely, capturing everything in the storyboard — and the magic that wasn't planned.
Editing, color grading, sound design, VFX and motion graphics. Optimised exports for every platform — from cinema to Stories.
Every decision — camera angle, colour grade, music — serves your business goal. Beautiful films that don't convert are just expensive screensavers.
We understand the algorithm as well as the aperture. Our reels are built for the feed — hook in the first 0.5 seconds, optimised for muted playback.
Script to delivery. No outsourcing. Your single point of contact manages the entire pipeline so nothing gets lost in translation.
We know the local landscape — locations, talent, regulations — and have the network to execute anywhere across India, fast.
No hidden costs, no surprise invoices. We provide detailed breakdowns upfront so you can budget confidently from day one.
Cinematic 16:9 and 2.39:1 formats for TVCs, YouTube hero content and OTT platforms. DCI 4K, UHD, or custom spec to match broadcast requirements.
9:16 vertical-first content for Instagram Reels, YouTube Shorts and Stories. Engineered for muted autoplay and algorithm discovery.
1:1 square and 4:5 portrait formats optimised for Instagram feed, Facebook ads and LinkedIn. Maximum visual space on mobile viewports.
Half Baked Studio understood our brand better than we did. The ad film drove a 40% jump in conversions in the first week. Cinematic but perfectly on-brand.
The reels they created for our product launch hit 1.2M views organically. They know exactly how to hook an audience in the first frame. Fast, professional, genuinely creative.
We needed a short film that told our brand's origin story. Arjit and the team treated it like a feature — meticulous, patient and visually stunning. Nothing less than exceptional.
Let's make
something
extraordinary.